The unfair advantage : how you already have what it takes to succeed

Kubba, Hasan2020

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Summary

The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your 'Unfair Advantage'. We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.