Strategic marketing in library and information science
2003
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Place reservation for Strategic marketing in library and information science'Strategic Marketing in Library and Information Science' offers cutting edge research studies & theoretical chapters on how marketing potential can be exploited in the LIS environment. This includes an examination of the usefulness of relationship marketing & social marketing of library services.
Main title:
Strategic marketing in library and information science / Irene Owens, editor.
Author:
Imprint:
Binghamton, N.Y. : Haworth ; Northam : Roundhouse [distributor], 2003.
Collation:
265 p.
Notes:
Issue of The acquisitions librarian, vol. 14, no. 28, 2002.Includes bibliographical references and index.
ISBN:
9780789021434 (pbk)
Dewey class:
021.7
Language:
English
Added title:
Subject:
BRN:
61588
Find it!
Total copies: 1
Available: 1
Place reservation for Strategic marketing in library and information science