Serious creativity : using the power of lateral thinking to create new ideas
De Bono, Edward, 1933-1992
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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".
Main title:
Author:
Imprint:
London : HarperCollins, 1992.
Collation:
338p. ; 24cm.
Notes:
Includes index.
ISBN:
0006379583 (pbk)0002551438
Dewey class:
153.35
Language:
English
Subject:
BRN:
5275