A history of advertising
Pincas, Stephane2008
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Divided into sections by decades, this book explores the most famous campaigns and brands of advertising's modern history, with anecdotes and comments on the importance of every campaign. Readers will find inside the first Coca Cola ad, and learn how artworks by the masters have been used in advertising.
Main title:
A history of advertising / Stephane Pincas and Marc Loiseau ; foreword by Maurice Levy.
Author:
Imprint:
Hong Kong ; London : Taschen, 2008.
Collation:
336 p. : ill. (chiefly col.), ports. (some col.) ; 29 cm.
Notes:
Originally published: as Born in 1842, a history of advertising. Paris: Mundocom, 2006.Includes index.Includes bibliographical references (p. 329-332) and index.
ISBN:
9783836502122 (hbk)
Dewey class:
659.113659.1PIN
Language:
English
Added title:
BRN:
322344