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The slingshot formula : how Angry Birds launched their way from indie game to global icon
Clarysse, Pascal2025
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Place reservation for The slingshot formula : how Angry Birds launched their way from indie game to global iconBillions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way? 'The Slingshot Formula' is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon. In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company. Over the following four months, Angry Birds got downloaded one million times on the Apple App Store and became the next mobile hit.
Main title:
Author:
Imprint:
London : John Murray Business, 2025.London : John Murray Business, 2025.
Collation:
320 pages : illustrations ; 24 cm
ISBN:
9781399819916 (hbk)
Dewey class:
794.8
Language:
English
Subject:
BRN:
3070973
Find it!
Total copies: 1
Available: 0
Reservations: 1
Place reservation for The slingshot formula : how Angry Birds launched their way from indie game to global icon