The hidden persuaders
Packard, Vance, 1914-19962007
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Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products. A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Main title:
The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.
Author:
Edition:
Reissue ed.
Imprint:
Brooklyn, N.Y. : Ig Pub., c2007.
Collation:
240 p. ; 21 cm.
Notes:
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.Includes bibliographical references (p. 26-27).
ISBN:
9780978843106
Dewey class:
659.1019
Language:
English
Subject:
BRN:
2850597