Retail isn't dead : innovative strategies for brick and mortar retail success
Spanke, Matthias2020
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Provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse.
Main title:
Author:
Imprint:
Basingstoke : Palgrave Macmillan, 2020.Basingstoke : Palgrave Macmillan, 2020.
Collation:
137 pages : illustrations (black and white, and colour) ; 24 cm
ISBN:
9783030366490 (hbk)
Dewey class:
381.1
Language:
English
Subject:
BRN:
2335305