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The end of marketing : humanizing your brand in the age of social media and AI

Gil, Carlos2020
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Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.
Main title:
The end of marketing : humanizing your brand in the age of social media and AI / Carlos Gil.
Author:
Gil, Carlos
Imprint:
London : KoganPage, 2020.London : KoganPage, 2020.
Collation:
xiii, 226 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780749497576 (pbk)
Dewey class:
658.8
Language:
English
Subject:
MarketingMarketing -- Technological innovations
BRN:
2228005
Bookmark link:
https://eastsussex.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2228005

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Remove The end of marketing : humanizing your brand in the age of social media and AI from your current listSave The end of marketing : humanizing your brand in the age of social media and AI to your current list

Total copies: 3

Available: 3

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