Storynomics : story driven marketing in the post-advertising world
McKee, Robert, 1941-2018
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Robert McKee & Thomas Gerace's new book 'Storynomics' translates the lessons of storytelling in business into economic and leadership success.
Main title:
Storynomics : story driven marketing in the post-advertising world / Robert McKee, Thomas Gerace.
Imprint:
York : Methuen, 2018.York : Methuen, 2018.
Collation:
1 volume
Audience:
Specialized.
ISBN:
9780413778000 (hbk)
Dewey class:
658.802
Language:
English
Subject:
BRN:
2057873