Hit makers : how things become popular
Thompson, Derek, 1986-2018
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This text explores the question repeatedly posed by every business, artist, producer, and publisher: what makes a hit a hit? With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson puts culture in the spotlight and asks why certain products and ideas achieve extraordinary popularity.
Main title:
Hit makers : how things become popular / Derek Thompson.
Author:
Imprint:
UK : Penguin Books, 2018.UK : Penguin Books, 2018.
Collation:
344 pages : illustrations (black and white), maps (black and white) ; 20 cm
Notes:
Originally published: London: Allen Lane, 2017.Includes bibliographical references and index.
ISBN:
9780141981598 (pbk)
Dewey class:
306.3
Language:
English
Subject:
BRN:
1869109