Business for punks : break all the rules - the Brewdog way
Watt, James (Founder of BrewDog)2016
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Place reservation for Business for punks : break all the rules - the Brewdog wayGo fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running. Created by a pair of young Glaswegians with a passion for beer, it has catalysed a craft ale revolution, gone global - and inadvertently created a whole new approach to business. Here, BrewDog co-founder James Watt bottles the essence of their success. From finances to marketing this is an anarchic, indispensable guide to thriving in business on your own terms.
Main title:
Author:
Imprint:
UK : Portfolio Penguin, 2016.UK : Portfolio Penguin, 2016.
Collation:
251 pages : illustrations (colour) ; 20 cm
Notes:
Originally published: 2015.
Audience:
Specialized.
ISBN:
9780241290118 (pbk)
Dewey class:
658.11
Language:
English
BRN:
1646979
Find it!
Total copies: 1
Available: 1
Place reservation for Business for punks : break all the rules - the Brewdog way