The customer experience book : how to design, measure and improve customer experience in your business
Pennington, Alan (Customer experience consultant)2016
Books, Manuscripts
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. This book helps you understand where you are now, what to do, and how to improve for your business.
Main title:
Imprint:
Harlow, England : Pearson, 2016.Harlow, England : Pearson, 2016.
Collation:
xv, 211 pages : illustrations (black and white) ; 24 cm
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9781292148465 (pbk)
Dewey class:
658.812
Language:
English
Subject:
BRN:
1607072